· To provide consumers with high quality products and services.
 
· Customers, employees, dealers, suppliers is the company is greatest asset.

· On the customer - to provide high quality, affordable, high-quality products and services.

· The staff - to provide fair and equitable treatment and personal development, enterprises have become a platform for a successful career of each employee.

· The dealer - to provide high quality products and services, establish a reasonable marketing systems, mutual benefit and win-win.